aOP's Russian bottled oil brand "Sunny Gold®" repositioned as local sunflower oil

July 1, 2004

We are proud to announce the successful repositioning of our "Sunny Gold®" brand in Russia.

"Sunny Gold" oil has been on the shelves in Russian supermarkets for nearly 10 years. Our brand, a 1-litre square bottle containing refined soybean oil, was previously imported from Belgium. In order to respond to the improved Russian economical environment with increased availability of local sunflower oil and the consumers preference for sunflower oil we decided to move our product from soybean oil to local sunflower oil, respecting as before the highest quality standards for our brand.

"Sunny Gold" oil, with its new attractive label, is bottled in the middle of local sunflower seed belts.